Training

SEO Training

Basics of SEO Introduction to SEO: SEO is an important tool for any web marketing campaign. It helps to set your website at the position higher than the millions of other websites in response to a search query. We will explain you regarding all the necessary information you need to know about search engine optimization such as:

·       What is search engine optimization?

·        How SEO works for websites?

·        Differences in the ranking criteria of major search engines

Fees Structure:

Duration:                    30 Days
Fee         :                   6500/-

    PPC Training

Pay per click is a kind of online advertising and marketing tool that search engines such as Google, Yahoo, Bing and various others provide. In this advertising and marketing model customer has to only pay for those online visitors that reach their website by clicking on their online advertisement.

Program Modules

·         Preparing for Pay Per Click Campaign

·         Understanding of Google AdWords

·         Techniques to Set Up an AdWords Account

·         An overview of Microsoft adCenter (PPC for Bing & Yahoo!)

·         Learn to Set Up a Microsoft adCenter Account

·         Successful PPC Bidding Strategies

·         Understanding PPC Campaign conversion & ROI measurement

Fees Structure:

Duration:                    30 Days.
Fee         :                   9500/-

                                                                   

     SMO Training

Social Media Optimization is a kind of viral marketing where any product, services and website is made popular by effectively using networking in social bookmarking, video and photo sharing sites. Due to the immense benefits associated with them, this kind of promotional campaigns has now days become a very popular way to divert traffic to a website.

Areas that will be covered

·         Introduction to Marketing

·         Social Media - Introduction & Benefits

·         Corporate Social Media - corporate blogging, profiling, online reputation management

·         Social Media Effectiveness Tracking and Analytics

·         Do’s and Don’ts of Social Media Optimization

Advantages of Social Network Marketing

·         Helps create brand awareness in the social networks

·         Synergizes the SEO and internet marketing campaigns for the website

·         Drives good quality traffic to your website from social networking websites

·         Assists in boosting link popularity and gaining non-reciprocal links

Fees Structure:

Duration:                    15 Days.
Fee         :                   5500/-

     Digital Marketing Training

Digital Marketing is one of the very few disciplines where the rising demand for skilled professionals consistently exceeds supply. There's no better industry to pursue further education in right now.

Program Modules

·         Introduction to Digital Marketing 

·         Search Engine Optimization

·         Pay per Click / Search Engine Marketing

·         Email Marketing

·         Social Media Marketing

·         Digital Display Marketing

·         Mobile Marketing

·         Website Analytics

·         Planning Integrated Digital Marketing Campaigns

Fees Structure:

Duration:                    60 Days.
Fee         :                    13500/-